Studenac is driving its growth through organic expansion, strategic acquisitions, customer-focused initiatives, digital transformation, and organizational development, collectively positioning the company for long-term success and market leadership.
Organic development is a key pillar of Studenac’s growth strategy, with over 450 stores opened organically over the past six years, aiming to enhance market presence and accessibility to meet the growing demands of its customer base.
Mergers and acquisitions (M&A) have significantly contributed to Studenac’s growth, with ten significant acquisitions since 2018 (including one in Slovenia, in 2024) expanding its portfolio by over 700 stores, thereby enhancing market consolidation and competitive strength.
Customer engagement initiatives are crucial for building and maintaining loyalty, as demonstrated by the introduction of the “Moj Studenac” loyalty program and the rebranding and revamping of stores, aiming to enhance the shopping experience and foster stronger customer connections for repeat business and brand loyalty.
Digitalization is another key component of Studenac’s growth strategy, with the establishment of a Centre of Excellence for innovation and advanced analytics solutions aiming to create more agile and efficient operations, optimize processes, enhance decision-making, and stay ahead in a competitive market.
Strengthening the organization from within is another focus area for Studenac, involving the establishment of new departments and roles and a renewed emphasis on values and corporate culture, thereby investing in its employees and organizational structure to build a robust foundation for sustained growth and success.
